16th Annual Florida Writers Conference

“What A Character”
October 19 – 22 in Altamonte Springs, Florida

keith ogorekKeith Ogorek

Industry Expert

Keith Ogorek is the Senior Vice President of Marketing for Author Solutions. As a thought leader, Ogorek has written a number of helpful white papers including the popular 4 Paths to Publishing. He has been a speaker at leading industry events such as the Indie and Digital Author conference, Textbook and Academic Authoring Conference, Havana Book Fair and BEA. In addition, he is also a regular webinar presenter for The Author Learning Center. He also has authored three books, A Clear View, Eli the Stable Boy and 7 Secrets of Successful Self-Published Authors.


Effective Book Marketing with POEM

It wasn’t that long ago the greatest obstacle for a writer was getting published. But publishing options are more readily available so now one of the biggest challenges for authors is how to create an effective marketing plan. In this practical seminar, informed by conversations with hundreds of authors, Keith Ogorek will share a framework and easy-to-remember acronym for how to think about book marketing that takes the mystery out of the process. The acronym is POEM, which is taken from the first letters of Publicity, Online, Events and Multi-Media. These four key activities are the elements of all effective integrated marketing campaigns.

During this session you will gain a clear understanding of what encompasses each of the activities that make up POEM:

  • Understand the range of services associated with each activity
  • Have a list of key questions to ask yourself as you create your plan
  • Identify the two most important factors that help create effective marketing campaigns.

So if marketing seems confusing or overwhelming, this is a session you will want to attend.

7 Things Every Writer Needs to Become an Author

About 200 million people in the US have an idea for a book, yet most never become an author. In this helpful workshop, Keith shares seven key things he has learned from working with hundreds of writers and authors so that you don’t end up with an idea and unfinished manuscript instead of a copy of your book. He’ll share:

  • The most important thing every writer needs to do
  • The keys to turning your idea into a compelling fiction or non-fiction book
  •  How to create a plan to get to your goal
  • The importance of constructive feedback and the risks of unqualified opinions
  • Plus take time to answer your questions


First Page Pitchfest – Moderator

Even though you’ve written and rewritten that all important first page countless times, you’re still not sure if it will pass muster with the people who count—agents, editors and readers. During First Page Pitchfest a limited number of writers will have the opportunity to read their first page to a panel of working editors and agents and receive valuable feedback.

Interview Topics

Keith would love to talk to anyone about the writing process, publishing options and their advantages and disadvantages and book marketing and building a platform.


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