Give Your Online Image a Boost

Ever wonder why when some people comment on blog posts or in forums, their photo appears alongside their comment? It’s because the have a Gravatar—a Globally Recognized Avatar. We employ Gravatars here on the Florida Writers Association website, both for commenters and for blog post authors.  Many website commenting systems do, including WordPress which accounts for more than 37.6 million websites worldwide. Using the same profile photo across all social media platforms and for commenting on blogs is an easy way … Read More »

Support Your LOCAL Bookstore

posted in: Book Marketing | 2

(Negative Content Alert… Read to the end for a positive outcome.) Books are still being discovered (and bought) in bookstores. I have never met an author who didn’t want to have their published work on the shelves of a bookstore. So, authors have books, bookstores sell books…what could be a better match? Here comes the rub: most local authors alienate bookstores, which hurts their efforts and … book sales. Today all authors are on the frontline of their promotional efforts, both online and … Read More »

Effective Email Marketing for Authors

In a previous post, I wrote that your author website should help you build a mailing list because you have more control over your outreach to followers via email than you do in social media. Email remains one of the least expensive and most effective vehicles for marketing. Are you using it to your advantage? Here’s something that happens a lot. I receive an email that says: “I thought you should know that my new book, The Greatest Thing Since Sliced Bread, is out.” … Read More »

Why you can’t just write

posted in: Book Marketing | 5

A common thing I have seen in the writing community from attending a lot of groups is that there are quite a few people out there who ignore the marketing aspect of the writer life. They want to hire someone else to worry about that so they can just write. It’s a great thought and one that, in a perfect world, would be the norm. Unfortunately, that is not the reality. Marketing, particularly social networking, is a necessary evil if … Read More »

Using Twitter

posted in: Book Marketing | 0

Good morning everyone! Okay, this has been a post several friends have been asking me to write, so here I am with my somewhat organized (disorganized?) thoughts on using Twitter. One of the first things we often hear as authors is marketing and the power of social media, especially sites like Facebook, Twitter, blogs, and websites. Out of all of them, Twitter has been my drug of choice. Why? Well, that’s tough to explain. Mainly because I can link my … Read More »

Ad Space in the Annual Conference Program

Every year, all of the attendees who go to the Florida Writers Conference are given a bag with goodies. They are also given a conference program that includes all of the details as to what is going on. The program is what everyone reads through because it has the schedule of workshops, the bios for all of the presenters, and all sorts of other goodness. Whether you are planning on attending the annual conference in October or not, you have … Read More »

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